# plateau
n : a level beyond which business activities, sales, profits, etc. no longer develop or increase, esp after a period of rapid growth.
c.f. reach/hit a plateau
e.g. Do you believe that the number of people using the internet has now reached a plateau?
v: to stop developing or increasing, esp after a period of rapid growth
e.g. Analysts believe the market will plateau within the next five years in line with demographic trends.
c.f. start/begin a plateau
e.g. Sales of new cars have begun to plateau after three years of record growth.
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